Message: Heed market signals when setting R&D priorities and assessing their return

Guest Contributor
December 1, 2003

RE$EARCH MONEY Conference

Ensuring and maximizing return on investment (ROI) for R&D does not occur without close and constant between the R&D activity and the customers it’s intended to benefit. That was the dominant message that emerged from the third annual RE$EARCH MONEY conference – R&D Investment: Assessing the Return.

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