The precarious state of Canada’s space sector has compelled the recently populated Space Advisory Board (SAB) to issue an “urgent call to action” for a new national strategy and “long-term continuity” for its space program. The recommendation to the federal government is part of a suite of suggested actions that include taking a whole-of-government approach to space, making space a national strategic asset, boosting smaller programs considered more suited to the so-called New Space environment and a continuing role for the SAB to ensure coordination, stakeholder dialogue and metrics to evaluate implementation plans.